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TERESA HESSLER

Daughter, Sister, Wife, Mother, Friend, Writer, Webmaster, Marketer, Project Manager, Researcher, Technology Junkie, Volunteer...

ABOUT ME

Seasoned Technical & Marketing Communications Professional

Passionate about helping people, by nature, I am a process improvement specialist possessing a keen ability to identify opportunities and develop solutions that can improve quality, quantity, morale, sales, retention, and return on investment.

Download My Résumé

SKILLS

MY AREAS OF KNOWLEDGE & EXPERTISE

Technical
Writing
100
Marketing
90
SEO/SEM
95
Web
Development
90
Process
Improvement
95
eBook
Publishing
95
Business
Administration
100
Technology
90
Project
Management
90

WRITING IS MY PASSION

From Creative to Marketing, Technical Writing, and Developmental Editing for other Authors, I enjoy it all!

EXPERIENCE

25+ YEARS EXPERIENCE WITH A DIVERSE GROUP OF BUSINESSES, NOT-FOR-PROFIT & GOVERNMENT ORGANIZATIONS

Internet Marketing Center Ltd.

VP Product, Rank Ranger SaaS products, Apps and APIs

  • Software Development: liaison between customers and developers, defining and refining the scope of work to ensure customer requirements are met.
  • Software QA & Usability: creation of test scripts, supervision of quality assurance testing, and multi-lingual application localization.
  • Technical Writing: creation of internal and end-user software application and process documentation, including online help and knowledge base for SaaS, mobile apps, and APIs.
  • Enterprise Contracts Administration: NDAs, contract negotiations, financials, pre-sales engineering, and post-sales support and training
  • Customer Relationship Management: training and supervision of tier 1, 2 and 3 technical support staff.
  • Marketing: creation of marketing collateral including SEO website and blog content, advertising, conferences/trade shows, sales presentations, positioning and messaging, go-to market plans, market research/competitor analysis, and social networking.
2012 - Present
2008 - 2013

Improving World

Technical & Marketing Communications Consultant

  • Technical Writing: technical writing, online help systems, end user documentation
  • Web Development: creation and maintenance of websites, e-commerce sites, e-learning sites & blogs using HTML, CSS, PHP, WordPress, Drupal, Joomla, Magento, and Moodle.
  • Digital Marketing: SEO content writing and editing, search engine marketing, social media marketing, PPC and banner advertising, ROI analytics reporting, PR/online reputation management, eBook copy editing and publishing, webinar management.
  • Clients: CyberSem, Deco Media QSB Systems, DeGeer & Co, Dynasec easy2comply, Homeland Security Strategies (anti-virus division), Isralight-Machon Ohr, Israpay, JT Public Relations, Orion Industries, Puah Institute, Rabbi Nachman Kahana, Rabbi Stewart Weiss Kosher Tours, Shemesh Lock, Szajnbrum Law Firm, U.G.I. Telecom (Navoto), Voleh Organization

AmTrust Bank

Senior Technical Writer & Bank Officer, Governance, Risk & Compliance Department

  • Technical Writing/Team Management: Creation-to-publication cycle of documentation for financial processes and new software rollouts. Interview of subject matter experts, business process analysis, technical writing, indexing, flow charts, online help, user guides, tutorials and training materials. Established publishing standards, and was senior staff editor.
  • Project Management: Managed process and procedural changes necessary for smooth transition to 1099-Pro, FiServ Comprehensive Banking System (CBS), Oracle HRIS, SS&C LMS, Oracle Portal, and RoboHelp 7/Server7.

Achievements: Promotion to Bank Officer, Corporate Compliance Banking Certification (2007)
AmTrust Bank has since been acquired by New York Community Bank

2004 - 2008
1999 - 2001

Deloitte & Touche

Internet Content Editor

Content Management: Research and consultation with internal and external clients regarding creation and maintenance of their Internet, intranet, and extranet sites.
Web Development: creation, analysis, copy-editing, publishing, and quality reviews of content supplied in various formats and stages of development as HTML, DHTML, ASP, and PDF pages.
Technical Writing: Maintenance and indexing of department help system.

Lexington Inc.

Business Development Manager

Business Development: Market research and implementation of production of new product lines for a sheltered workshop for developmentally disabled people.
Community Development: Directed New York State Neighborhood Based Alliance program. Activities included marketing, advertising, public relations, public speaking, recruiting and managing over 500 volunteers, town hall meetings, fund raising, grant writing, reporting, and writing of a 5-year community revitalization plan.

1995 - 1997
1990 - 1993

Xsirius Inc.

Director, Administration and Corporate Secretary

Business Administration, Marketing & Technical Writing
Responsible for General Office Administration, Human Resource Administration, Government Contracts and Grants Administration, and Executive Assistant to the Vice President of Research, the President, and the CEO.

  • Created Personnel Policy and Procedures, and Safety Manuals.
  • Managed government contracts, prepared bids and technical reports.
  • Played key role in relocation and downsizing of parent and subsidiary companies.
  • Assisted with the writing of company stockholders publications.

Lumex Inc.

Manager, Sales Operations

Operations Manager and Trainer

  • Responsible for domestic and international customer service, sales administration, contracts administration, and telemarketing staff of 25 employees.
  • Facilitated training of a company-wide team on Manufacturing Requirements Planning (MRP I).
  • Played key role in design, implementation, and coordination of procedures for internal operations to access information, process orders, and invoice customers for new product lines purchased through outside vendors.

Office Manager - Akros Manufacturing Division of Lumex Inc. 1984-1987

  • Similar management responsibilities as at the parent company, but smaller staff.
  • Refined and implemented service management systems, administrative policies, and operational procedures from manual systems to computer.
  • Assisted with the writing of marketing and technical publications and product support literature.
1984 - 1990
0
years Marketing Writing
0
years building Websites
0
years Technical Writing

MY PORTFOLIO

A FEW SAMPLES OF MY WORK

  • ALL
  • website

TESTIMONIALS

from Clients, Employers & Colleagues

VOLUNTEER

Volunteer Experience & Causes

Editor, Webmaster & Marketing for Rabbi Nachman Kahana

Rabbi Nachman Kahana is an Orthodox Rabbinic Scholar,  Rav of Chazon Yechezkel Synagogue – Young Israel of the Old City of Jerusalem, Founder and Director of The Center for Kohanim, and Author of the 15-volume Mei Menuchot series on Tosefot and With All Your Might.  He also authors a blog that provides insights into the […]

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Causes

I support the following organizations through donations and volunteer social media marketing: Aish HaTorah – a non-profit educational organization dedicated to providing Jews who are interested in exploring their heritage with a rich variety of articles, audio, video and classroom experiential opportunities in a non-confrontational and respectful atmosphere. Chasdei Naomi – a non-profit organization that […]

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Editor & Webmaster for Voleh

Voleh’s Mission is to ease the immigration and absorption process for new immigrants (i.e., olim) to Israel.  Voleh provides helpful articles and “pro-bono” legal guidance to Portuguese and English speaking new immigrants during the early stages of absorption,  helping to ensure their successful integration into Israeli Society. Since January 2010, I have served as the […]

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EDUCATION

COURSES & CERTIFICATES

Web Technologies Certificate

International Webmaster Association

2005 - 2006

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