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TERESA HESSLER

Daughter, Sister, Wife, Mother, Friend, Writer, Webmaster, Marketer, Project Manager, Researcher, Technology Junkie, Volunteer...

ABOUT ME

Writer, Marketing Manager & Webmaster

My Talents lie in:
* Marketing: planning, developing, managing and executing initiatives to grow market share.
* Wordsmithing: marketing writing, web content development, blogging, branding, social media marketing and content editing. 
* Creation and management of web sites, blogs and e-commerce shops.
* Technical Communication: technical writing of end-user manuals, compliance process analysis & documentation, and e-curriculum development.

My Passions include:
* Crafting words to move, educate, illuminate and/or entertain.
* Researching markets, behaviors and history.
* Process improvement
* Helping people by solving the problems or challenges they face.

My Experience acquired over more than 25 years of working with a diverse group of businesses, not-for-profit organizations, and government entities has provided me with wisdom and techniques that you can now take advantage of. But don't just take my word for it, review the recommendations section of this profile.

SKILLS

MY AREAS OF KNOWLEDGE & EXPERTISE

Writing
95
Marketing
90
Web Content
95
Websites
92
Social Media
91
eBook Pub
90
Biz Admin
98
Hi-Tech
90
Project Mgmt
85

WRITING IS MY PASSION

From Creative to Marketing, Technical Writing, and Developmental Editing for other Authors, I enjoy it all!

EXPERIENCE

20+ YEARS EXPERIENCE WITH A DIVERSE GROUP OF BUSINESSES, NOT-FOR-PROFIT & GOVERNMENT ORGANIZATIONS

Improving World

Marketing & Technical Communications Director

Marketing Communications: search engine/social media marketing, PR/online reputation management, content writing, content editing, and non-native English copy edit and proofreading for Anglo market.
Technical Communications: web site design/coding/marketing, blog creation/configuration/ghost writing, documentation, eLearning curriculum development and delivery, LMS technical support and webinar management.
Writing: eBook authoring, ghost writing of blog posts and online articles, web content writing and editing (including fact research and developmental editing for improved content).
Publishing: eBooks and print-on-demand, creation of author websites and their social media & book reseller profiles, along with online marketing to promote their books.
December 2013 - taking a break, too busy with employment and personal projects. Will consider returning if a great opportunity presents itself.

July 1993 - Present
July 2012 - Present

Internet Marketing Ltd.

Product Marketing Manager

SaaS Start-up Company, management of the following functions:
* Software Development QA: liaise with developers to ensure customer requirements are met, test software updates and provide application localization (English editing of labels and wizard instructions).
* Technical Writing: writing of internal software application and process documentation, and end-user online help/Knowledge Base for SaaS.
* Marketing: creation of product marketing collaterals including website content, sales presentation, positioning and messaging, go-to market plans, market research competitive analysis and ROI tools. Social networking activities including blog content, newsletters, and company social media accounts (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.)
* Sales Engineering: work closely with potential customers to determine how the company can best serve their unique needs. Provide Enterprise customer pre-sales support, demos, training and ongoing personalized support via email, phone and online project meetings.
* Customer Relationship Management: staff training for high level technical support by email and online demos.

Isralight - Machon Ohr

Internet Marketing Manager & Webmaster

Webmaster: Planning and building of multilingual SEO-friendly membership and multimedia website for new outreach project.
Marketing & Writing:
SEO and SEM
Identifying new user channels to increase engagement.
Directing social marketing and various online and offline marketing efforts to improve brand awareness.
Testing and measuring program effectiveness through web analytics and various reporting tools.
eLearning curriculum development and delivery and webinar management

May 2013 - July 2014
2004 - 2008

AmTrust Bank

Senior Technical Writer & Bank Officer

Governance, Risk & Compliance Department
Technical Writing: creation-to-publication cycle of documentation for financial processes and new software rollouts. Projects included interviewing subject matter experts, business process analysis, technical writing, flow charts, online help, user guides, tutorials and training materials, indexing.
As Department Lead I established publishing standards, edited staff’s production, and troubleshot technical issues in addition to mentoring co-workers.
FiServ and Oracle Financials integration team member.
Corporate Compliance Banking Certification (2007)

Deloitte & Touche

Internet Content Editor

Content Management: Research and consultation with clients regarding creation/maintenance of Internet, intranet, and extranet sites.
Web Programming: creation, analysis, copy-editing, publishing, and quality reviews of content supplied in various formats and stages of development as HTML, DHTML, ASP, and PDF pages.
Technical Writing: Maintenance and indexing of department help system.

1999 - 2001
1995 - 1997

Lexington Inc.

Business Development Manager

Business Development: Market research and implementation of production of new product lines for a Sheltered Workshop for Developmentally Disabled.
Community Development: Directed Neighborhood Based Alliance (New York State community-based private/public partnership) project involving marketing, advertising, public relations and speaking, recruiting and managing over 500 volunteers, facilitating meetings, reporting, and writing a 5-year plan.

Xsirius Inc.

Director, Administration and Corporate Secretary

Business Administration, Marketing & Technical Writing
Responsible for General Office Administration, Human Resource Administration, Government Contracts and Grants Administration, and Executive Assistant to the Vice President of Research, the President, and the CEO.
Created Personnel Policy and Procedures, and Safety Manuals.
Managed government contracts, prepared bids and technical reports.
Played key role in relocation and downsizing of parent and subsidiary companies.
Assisted with the writing of company stockholders publications.

1990 - 1993
1984 - 1990

Lumex Inc.

Manager, Sales Operations

Operations Manager and Trainer
Responsible for domestic and international customer service, sales administration, contracts administration, and telemarketing staff of 20-25 employees.
Facilitated training of a company-wide team on Manufacturing Requirements Planning (MRP I).
Played key role in design, implementation, and coordination of procedures for internal operations to access information, process orders, and invoice customers for new product lines purchased through outside vendors.

Office Manager - Akros Manufacturing Division of Lumex Inc. 1984-1987
Similar management responsibilities as at the parent company, but smaller staff.
Refined and implemented service management systems, administrative policies, and operational procedures from manual systems to computer.
Assisted with the writing of company publications and product support literature.

0
years Marketing Writing
0
years building Websites
0
years Technical Writing

MY PORTFOLIO

A FEW SAMPLES OF MY WORK

  • ALL
  • website

TESTIMONIALS

from Clients, Employers & Colleagues

VOLUNTEER

Volunteer Experience & Causes

Editor, Webmaster & Marketing for Rabbi Nachman Kahana

Rabbi Nachman Kahana is an Orthodox Rabbinic Scholar,  Rav of Chazon Yechezkel Synagogue – Young Israel of the Old City of Jerusalem, Founder and Director of The Center for Kohanim, and Author of the 15-volume Mei Menuchot series on Tosefot and With All Your Might.  He also authors a blog that provides insights into the […]

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Causes

I support the following organizations through donations and volunteer social media marketing: Aish HaTorah – a non-profit educational organization dedicated to providing Jews who are interested in exploring their heritage with a rich variety of articles, audio, video and classroom experiential opportunities in a non-confrontational and respectful atmosphere. Chasdei Naomi – a non-profit organization that […]

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Editor & Webmaster for Voleh

Voleh’s Mission is to ease the immigration and absorption process for new immigrants (i.e., olim) to Israel.  Voleh provides helpful articles and “pro-bono” legal guidance to Portuguese and English speaking new immigrants during the early stages of absorption,  helping to ensure their successful integration into Israeli Society. Since January 2010, I have served as the […]

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GET SOCIAL

CONNECT WITH ME VIA THESE NETWORKS

EDUCATION

COURSES & CERTIFICATES

Continuing Education

Courses & On-the-Job Training

1984 - 2014

Continuing Education

Throughout my career I have been a student and I think that's because I grew up during a period when teachers taught children how to learn (as opposed to spoon feeding and regurgitating information). Here's a sampling of courses that I've completed:

As a Technical Writer, I have learned numerous software applications, written end-user manuals and facilitated hands-on classroom courses.

In the early years of my career, all of my employers were small businesses and entrepreneurs from whom I learned important real-world business lessons that I never would have gained in a college classroom - like customer service and work ethic. I also learned accounting & taxes, international marketing & sales, human resource administration, business operations, mergers & acquisitions, government contract administration, technical writing and how to be an effective instructor.  During my first Fortune 500 employment experience I learned about bureaucracy and corruption.  More on this in my On-the-Job Training post.

 

Web Technologies Certificate

International Webmaster Association

2005 - 2006

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